San Diego, CA – October 21st, 2015 – The highly anticipated third installment of RJ Anderson’s mind bending viral off-road video series has completed production and is currently in final stages of editing. In the latest of the XP1K series, The Martelli Brothers and their production team, Mad Media, created an array of massive man made obstacles spread out over six locations in and around the Youngstown, Ohio area. Mad Media chose the post apocalyptic dystopian decay of abandoned steel mills, old factories, and train yards as the backdrop to showcase RJ Anderson’s skillful car control and death defying stunts.
“Youngstown offered a perfect atmosphere for this project. The town’s film friendly environment and industrial history created a visually rich environment with great contrast to showcase the scale and risk involved in these stunts. We can’t wait to share this project with the world. People are going to be blown away!” stated Mad Media COO and Co-Director, Josh Martelli.
The XP1K viral film series has accrued more than 16 Million aggregate video views across YouTube, Facebook and Instagram so far, and has been watched in more than 70 different countries. The adrenalized-branded video campaign has made hundreds of millions of impressions worldwide, redefining the Sport Utility Vehicle (UTV) and Side-by-Side (SxS) market.
Off-Road racing champion RJ Anderson again piloted the UTVUnderground.com custom built XP1K3 RZR XP Turbo outfitted with BFGoodrich Baja T/A KR2 UTV Tires. The full length XP1K3 video is set to debut in front of a live audience at the 2015 Camp RZR West event this Halloween weekend in Glamis, CA. The following Tuesday, the video will launch worldwide on November 3, in conjunction with the opening day of SEMA. It also will appear in a special screening area within BFGoodrich Tire’s SEMA booth, alongside one of the custom built XP1K3 RZR XP Turbo cars. Visitors to the BFGoodrich booth will have the opportunity to see the vehicle up close, photograph it, get signatures from RJ Anderson, and pick a free XP1K3 shirt while supplies last.
XP1K3 is sponsored by Polaris RZR, BFGoodrich Tires, Monster Energy, Walker Evans Racing Shocks and Wheels, Holz Racing Products, Muzzys Performance Products, K&T Performance, Mastercraft Safety, Impact Race Products, STM Motorsports, Proline Wraps, Benchmark Performance, Dyno Jet / Power Commander, Fuel Customs, Johnny K Powersports, Redline Racing, and Next Level Motorsports / Aluminum.
Directed by The Martelli Brothers – Produced by Mad Media
Photography by Mad Media
See the XP1K3 RZR Feature Vehicle Story Here: XP1K3 FEATURE VEHICLE
To learn more about XP1K3 and see all of the videos and photos surrounding campaign visit: www.XP1K3.com
UTVUnderground.com is the worlds fastest growing all-inclusive UTV website, that features content and articles by both enthusiasts and manufacturers alike. In a mere six years, it has become the go-to site for all the latest news and entertainment surrounding the UTV industry. Thousands of monthly visitors from over 100 different countries around the world go to UTVUnderground.com for their daily dose of UTV news and information.
About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.
About RJ Anderson
RJ Anderson is part of the new breed of off-road racers. Beginning his 4-wheel off-road racing career at the age of 14, RJ is well ahead of the curve. Fast-forward and now at age 22 RJ is a professional short-course racer, Pro UTV champion, Pro UTV Driver Of The Year, Pro UTV Baja 1000 race winner, Super-Lite Challenge Cup Winner, TORC series Rookie Of The Year, Pro-2 Rookie of the year and a Pro-Lite Champion. Racing is what RJ loves to do; working to be the best is a passion for him, and winning is his goal. There is no doubt that RJ Anderson is part of the bright future of off-road racing.
See more at www.RJ37.com