XP1K2 - UTVUNDERGROUND October 22 2014
UTVUnderground Presents: RJ Anderson XP1K2 – Official Trailer
Professional Driver. One-Of-A-Kind Heavily Modified Vehicle. Do Not Attempt. You Could Die.
In 2013, UTVUnderground launched the first-ever branded viral film campaign for the Side-by-Side (SxS) industry. The campaign was dubbed “XP1K”, and brought together Polaris RZR, producers Mad Media, directors the Martelli Brothers and starred off-road racing champion RJ Anderson. XP1K took the SxS world by storm, and racked up an impressive 1.5 million YouTube views and over half a billion impressions world wide, making it the largest campaign of its kind for the UTV / SxS market. UTVUnderground is proud to announce the second installment of the campaign: XP1K2!!
UTVUnderground brought together the same professional team from XP1K to produce a new mind-bending installment in the XP1K series. They started with the best sport UTV in the planet, the RZR® XP 1000. They tapped the best pound for pound driver in the world…RJ Anderson, who returns to pilot the all-new, custom-built Holz Racing XP1K2 SxS, which features a ProStar®1000 engine modified by Muzzys Performance, newly-designed Holz Racing suspension, and custom Walker Evans racing shocks.
UTVUnderground assembled the best team to complete the project. , the best driver in the world, RJ Anderson and complemented it with the best producers and directors in off road… Mad Media.
For XP1K2, Mad Media and UTVUnderground have developed a stunning array of creative obstacles and death-defying stunts. They have transformed a private, 600-acre tree farm near Mt. Baker, Washington, into a mix of natural terrain trails, massive dirt jumps and more than twenty jaw-dropping man-made obstacles. Tony Vanillo and his team at the Off-Road Management Group have returned to oversee the massive construction and engineering effort – with a focus on driver safety.
Producing a project like XP1K2 is no small undertaking. More than an entire year of planning has gone into developing the concept for this year’s campaign. XP1K2 must meet the high expectations that SxS fans around the world now have. To make this happen, the team at Mad Media will once again tap the crew, equipment and techniques they have perfected over the course of their 20 years of film production experience. Conceptualizing the creative, set design, stunt list, site construction as well as cinematography and editing are all on the shoulders of the Mad Media team. In addition, Mad Media will also take the lead in working with UTVUnderground and Polaris in launching the campaign to the world.
This year the team plans to unveil XP1K2 in front of a live public audience at the Polaris Camp RZR Glamis event, Halloween weekend, in Glamis Dunes, Calif. The audience will get to see, hear and feel XP1K2 in its entirety at one of the largest ride events of the year! Then, the clip will go live November 4 to the world. Subsequent clips including a Director’s Cut (music), GoPro clip and “Making Of” film are in the works as well. For more information on XP1K2 visit UTVUnderground.com or www.xp1k2.com.
Keep track of all the XP1K2 news and information at www.XP1K2.com